Funs Jacobs

Something started bothering me a couple of years ago. I'd open LinkedIn and every post sounded the same. Every brand campaign looked the same. Every press release read the same. Polished, optimized, and completely forgettable. A world full of content that said nothing. I couldn't stop thinking about why. The more I looked at it, the clearer it became. Most people aren't using AI as a tool. They've handed it the wheel. They ask it what to say, what to build, what to stand for. And the machine delivers something that looks right, sounds professional, and means absolutely nothing. Here's what I actually believe: this is the most exciting time to be alive as a creative. AI isn't killing creativity. It's making it more valuable than it has ever been. In a world where machines can execute anything, the only real edge left is taste. The ability to know what's worth making, what's worth saying, and what's worth standing for. That's what I write about here. Not trends. Not tool lists. Not growth hacks. Just honest thinking about creativity, technology, and culture — and what it means to build something human in a world increasingly run by machines. I'm Funs Jacobs. Next-Gen Brand Architect. I've spent 15 years building brands across music, sports, gaming, and advertising. This newsletter is where I think out loud. I live in Bali. I train martial arts, chase good coffee, love a good book and my film camera. That side of my life bleeds into everything I think and write. Come along for the ride.